Latin America's Fitness and Weight Loss Apps: Q4 2020 Performance Insights

The final quarter of 2020 has seen varying performance among the top fitness and weight loss applications in Latin America. This report by Sensor Tower provides a glimpse into the download numbers, revenue, and weekly active users for these leading applications on a unified platform.

Strava: Run, Bike, Hike experienced a gradual decline in downloads from 103K in late September to 59K in late December. However, the app saw an uptick in the last week of December, reaching 83K downloads. Weekly active users peaked at 1.6M in the last week of December, despite a mid-quarter dip.

Freeletics: Workouts & Fitness also saw fluctuations in downloads, with an initial increase to 35K in mid-October, then a drop to 12K in early December, before soaring to 53K by the year's end. The app's weekly active users mirrored this volatility, dropping to 169K in mid-December and then surging to 248K in the final week of 2020.

MyFitnessPal: Calorie Counter showed a declining trend in downloads throughout the quarter, starting at 43K and dipping to 21K by mid-December, before a slight recovery to 31K. The weekly active users followed a similar pattern, with a decrease from 805K to 612K, before a rise to 742K towards the quarter's end.

Workout Planner Muscle Booster had a mixed quarter, with downloads dropping from 29K to as low as 3.8K in early December, then dramatically increasing to 141K. Weekly active users initially decreased to 99K but then experienced a substantial growth, reaching 423K by the end of December.

Asana Rebel: Get in Shape saw a significant dip in downloads from 48K to 10K in mid-October, followed by a rebound to 92K by the close of the quarter. The app's weekly active users started at 111K, dropped to 45K, and then impressively increased to 198K in the last week of December.

For more detailed insights and data on app performance, Sensor Tower's platform offers comprehensive analytics and trend analysis for the mobile app industry.